Hi, my name is Chris, and I'm a native Angelino with a passion for the music industry, social impact, and technology. I am currently the Director of New Media for USC Radio Group, where my team's focus is to create new digital businesses and revenue streams for non-profit radio. Over the years, my team and I have learned a lot about trying to innovate within the non-profit sphere, and I figured it was time to share a few lessons, thoughts, and challenges. Thanks for reading.