Great companies have marketing intentionally built into the DNA of their products. YouTube's video sharing, Groupon's group buying, Method's stunning packaging, Dropbox's shared folders, Kickstarter's crowd-funding. Maybe you didn't notice it, but just by using them you're part of their marketing team. Clever. [1]

  1. https://www.fastcompany.com/1795336/9-nagging-questions-tune-out-when-launching-startup ↩︎