Spreadability is not just about viral videos, it can also be a public apparatus where people help shape how content is made.[1]
@henryjenkins

I love this quote because it implies that there was a mechanism for "viral" before the internet. At the very best, the internet is teaching us how to revist real life with a fresh set of eyes.

  1. http://www.annenberglab.com/eventdetail/79 ↩︎