For Managers

The challenge of for-profit platforms

> For all our talk about the social web, what we're very often sharing on for-profit social platforms amounts to nothing more than narcissistic rumination. * Jimmy...

For Managers

Simplicity

Chris Mendez

> Simplicity is the ultimate sophistication. – Steve Jobs...

For Managers

Steve Jobs Sold Solutions, Not Hardware

Chris Mendez

I love this quote. It teaches me that I should always focus on selling the benefits, not the features. > What we were selling was solutions, not hardware...

For Managers

Shaping How Content is Made

Chris Mendez

> Spreadability is not just about viral videos, it can also be a public apparatus where people help shape how content is made.[1] @henryjenkins [https://twitter.com/...

For Managers

Bake Your Marketing Strategy Into Your Product

Chris Mendez

> Great companies have marketing intentionally built into the DNA of their products. YouTube's video sharing, Groupon's group buying, Method's stunning packaging,...

For Managers

Steve Jobs and NeXT

Chris Mendez

Incredible footage of Steve Jobs while at Next computers....

For Managers

Answering life's questions through research

Chris Mendez

Most of life's questions can be explained using one of these six methodologies: Case studies: * Focus groups * Interviews * Surveys * Experiments (Independent Research) * Behavioral Tracking / Monitoring...

For Managers

6 reasons why your employees may leave

Chris Mendez

I'm here at SXSW Interactive, and I stumbled upon this fascinating lecture [http://schedule.sxsw.com/events/event_IAP6885]. Six reasons why your employees may leave:...

For Managers

Digital music: production, distribution, and consumption

Chris Mendez

I like this quote because it helps me understand the trade-off music will experience as it transitions from an analog medium to a digital one. > It could...

Radio

Digital theory: Theorizing New Media

Chris Mendez

I'm reading a few books on new media, including Digital Theory [1], and I thought these quotes were interesting. -------------------------------------------------------------------------------- In Western cultures, people used products...

For Managers

The role of a product owner

Chris Mendez

> Writer Jonathan Swift observed, "Vision is the art of seeing things invisible." The product owner is a visionary who can envision the final product and...

For Managers

4 rules on how to be a great delegate

Chris Mendez

I was watching a video tutorial by Simon Allardice, where he began explaining the rules for being a great delegate in Objective-C. I found them quite useful in...

For Managers

Don't start from scratch

Chris Mendez

My thesis advisor gave me this and I really took it to heart. I guess what I love about this quote is that it can be applied to...

For Managers

Groundswell Test

Chris Mendez

New online platforms are arriving all the time so it's helpful to have a little test that separates the good from the bad. * Does it enable...

For Managers

Making digital experiences better

Chris Mendez

This project is incredible. It really captures my mind and helps me understand the new generation of digital products that contain an analog experience. > "We'...

Music Industry

Website Evaluation

Chris Mendez

Below is USC Annenberg professor @ABHollingshead [https://twitter.com/ABHollingshead] guide on how to conduct a website audit. Website Audit * Context: How appealing is the layout and design?...

For Managers

The challenge with digital music today

Chris Mendez

This quote is fantastic. It keeps me thinking that in the old days, pre Internet, the obstacle every music listener faced did not have enough money to purchase...

For Managers

How to ask for money

Chris Mendez

I saw this excellent Kickstarter interview on Bleu, the entrepreneurial-style musician who earned $40k to start a record label [http://blog.kickstarter.com/post/1602573894/bleu-talks-to-kickstarter]. What I...

For Managers